Arteva

The Ask:

Two long-standing organisations in the business insurance sector joined forces to create a new, combined entity with a larger market share. They needed a new identity that retained the strengths of each legacy brand, while taking a fresh approach that positioned them in market as the forward-thinking technology enterprise.

What we did:

Crafted worked closely with the leadership of the two organisations, we developed a brand strategy for the new entity to take to market, along with positioning and messaging for its key audiences. With the direction set, we developed a new name and distinctive look and feel to take the new organisation – Arteva – into market.

The Result:

The new Arteva brand was successfully launched both internally and into market. With its modern look and feel, the new brand was embraced by the internal teams of the legacy brands and has achieved its desired market positioning of being an innovative and future-focused player.