Brand communications

The Ask:

Aviation logistics specialists Wymap are the leading operator for aviation transport, recruitment and technology across Australia and New Zealand.

Wymap wanted to reinvigorate its brand to reflect the high regard it has within the industry, its growing business and the calibre of its clients. With a new executive team in place, it was also looking for strategic and executional support to upscale its brand communications and marketing.

What we did:

Beginning with visual identity, Crafted Comms refreshed the Wymap style guide, retaining the logo but modernising its application to give it new life.

Next we developed an in-depth social media and content plan to elevate the brand and demonstrate capabilities, with key audiences, including clients and potential recruits.

With an agreed plan and internal buy-in across the organisation, we began executing on the social media calendar, working through updating brand assets, and finding ways to extend content through the website and other avenues.

The Result:

Our ongoing partnership with Wymap has enabled us to elevate the Wymap brand over a number of different communications channels, to reflect the quality service and culture of the organisation.

This includes across social media and paid advertising, developing messaging and case studies to tell the Wymap story.

Wymap’s social media reach and engagement has doubled through engaging storytelling, and messaging is consistent. With our help, the presentation of the brand on everything from the artwork inside Wymap’s Aviation Suite in Auckland, to internal documents and website videos, now reflects how Wymap makes it happen.