Oolio

The Ask:

The point-of-sale (POS) space had been shifting quickly. Looking to capitalise on the opportunity, a number of well established POS software companies joined forces, creating scale, shared synchronicities and an opportunity to create a new product in the payment space, and challenge established players.

The new group required a brand strategy that provided a flexible brand architecture for future growth, incorporated the hospitality heritage of the legacy brands, and a create a new brand for the parent company and new payment product.

What we did:

Working closely with the founders of the legacy brands, we worked through our collaborative process to gather insights to unpack our the opportunities and objectives of the new group, product and brand, and its objectives.

We then worked with the leadership team to develop its new brand strategy, including the brand architecture and blueprint, providing flexibility yet cohesion for the brands within the group and its future brand objectives.  

We then developed a new brand identity to incorporate both the parent brand and the new payment product.

This included coming up with a new name – Oolio, which combined technology with a sense of its hospitality legacy, a new logo and visual identity to help Oolio stand out in market.

The Result:

The Oolio brand makes an immediate impression, standing out against competitors while anchoring the brand in the technology and hospitality space.

The parent group of companies has gone from strength to strength, successfully launching the Oolio Pay product, expanding its offering, bringing its suite of POS products under one connected brand, and while maintaining their legacy specialist focus.