Brand identity

The Ask:

A brand new energy company was looking to launch its unique offer to market, using new financing techniques to democratise investment in the energy cloud, speeding up with transition to renewable energy.

Founder Seth Thuraisingham, who we have worked with previously, asked Crafted Comms to help develop a new name and visual identity for the new company to take to market, and set itself apart from competitors.

What we did:

Working closely with Seth, we ran a review of the different competitors in market to understand how they strategically and visually positioned themselves.

We developed a number of different directions for the new name, landing on Lunio Energy as the preferred. With the name set, we worked through options for Lunio’s visual identity, including the logo, colours, applications and a style guide.

The Result:

With the brand established, Lunio Energy has successfully launched into the market, with a clear differentiation and look and feel.

As well as looking fresh, unique and modern, the new brand also reflects Lunio’s ambitions to be able to use the power of the renewable energy even at night, and to democratise the energy transition through innovative ways to finance the energy cloud.