BRAND COMMUNICATIONS
Burdekin
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The Ask:
Independant not-for-profit Burdekin has been supporting and serving young people at risk of homelessness in Sydney for nearly 40 years. With the simplification of its name from The Burdekin Association to Burdekin, Crafted Comms was asked to help with a revised brand strategy to set Burdekin up for its new growth objectives.
What we did:
Working closely with the Burdekin project team that included representatives from across the business, Crafted Comms helped Burdekin review its audiences, offer to market and messaging, and consider a revised visual look that kept Burdekin’s heritage but set it up for its new direction.
The Result:
We developed a new brand blueprint, which included an updated vision and mission and tagline, along with a new messaging matrix that was aligned to the organisations revised service offer and audiences.
We also developed a new look and feel, with an updated logo and colour suite, and applied this along with the messaging to updated collateral, including the website, and provided advice and support where needed for the relaunch of the brand into market.
Burdekin successfully launched its refreshed brand into market, co-ordinated across multiple channels and audience touchpoints, reinforcing its reputation in market as an innovative organisation that finds solutions for the young people it cares for.
